The Women of The Home Edit Spill Their Bags
Peeking into the purses of the professionally organized.
Bag Spill is here! A series where we peek into the bags, purses, and pouches of the Internet’s most interesting people.
I’ve long been promising this recurring feature, so I’m glad we’re finally kicking it off today — and with two of the most appropriate people I can think of: Clea and Joanna of The Home Edit.
(If you found your way over here through them, welcome! We’re a twice-weekly newsletter about style, culture, shopping, and nostalgia. Hit the button below to sign up, we give good email.)
If you’re not familiar with The Home Edit, the Nashville-based duo has taken the simple act of organizing and elevated it into a ROYGBIV empire — with teams nationwide. There’s a Netflix show, now on its second season, where the duo attacks the homes and closets of famous faces like Reese Witherspoon and Khloe Kardashian. A subsequent product line at The Container Store. Several books. Brand collaborations with everyone from Summersalt to Target. Oh, and did I mention about 6 million Instagram followers?
So, how do the professionally organized approach their everyday carry? With candy, as it turns out… and a lot of pouches.
Clea + Joanna: Shortly after we started our company, we both went out and bought the same oversized Goyard tote and had them custom monogrammed. It’s become a part of our uniform, especially when we travel. But we also tend to switch out what bags we’re carrying depending on our mood. Storing everything in separate purse pouches allows us to swap without having to create a whole new system.
C+J: Purse snacks are by far the most crucial element of any handbag. We never, ever want to leave the house without at least two protein bars, a pack of almonds, and our personal favorites, purse tortillas (Clea) and Swedish Fish (Joanna).
C: We’ve always been germaphobes, even before the pandemic, so creating RUME, our line of soaps and hand sanitizers, just made sense. I prefer the wipes, while Joanna loves the mini hand sanitizer sprays, but both are easy to throw in our purses on the way out the door.
J: I’ve always been a paper person, so digital calendars honestly don’t work for me. I have a large day planner at home, and carry a mini version in my purse. The one with hearts on the cover from our collection and [is] literally my favorite! I could swallow it, I love it so much!
C: I love writing in a planner at home, but keep things digital when I’m on-the-go. Since I’m literally always on my phone, it dies quickly, and carrying a battery pack saves me from that nightmare. Some people have security blankets, mine is a battery pack.
J: No surprise to literally anyone, I love to snack. I’m vegan too, so sometimes that means I need to bring snacks for the plane or road trip with me on the go. I love these little stackable containers for any nuts, extra candy, or chocolate that might be loose. I’m pretty sure these are for kids’ lunchboxes but hey, whatever works, right?!?
C: I’ve recently become obsessed with these storage bags. Perfectly labeled and sized for all of the little things that get lost in the bottom of your bag. I have one for everything!
Before we part ways, you might remember I collaborated with legendary Cosmogirl Editor-in-Chief Atoosa Rubenstein a few weeks ago. Atoosa and I are teaming up again TONIGHT, Wednesday 10/13 at 8 PM, this time on Instagram Live. We’ll be talking about everything from working in the magazine industry to modern dating. To join us, follow me on Instagram. You can set an alert here.
If you found your way here from The Home Edit, welcome! The Love List is a twice-weekly email newsletter about style, culture, shopping, and nostalgia. Join us!
