What is The Love List?

The Love List is a style newsletter about the culture of shopping. If you’d like it delivered to your inbox, you can subscribe here:

Who is Jess Graves?

I founded The Love List in 2011 as a lifestyle blog and style column in Atlanta magazine, where I was a contributing writer for eight years. An early publisher in the space, it was called “The Blog That Started it All” by Barney’s New York, named one of Town & Country’s favorite websites, and I was named by Southern Living as one of the “75 Most Stylish Southerners.” I shuttered it in 2018 to focus on my client-facing business, Graves Creative.

In 2021, I revived The Love List as a Substack newsletter, and it remains one of the platform's top 25 fashion and beauty outlets.

My work has appeared in publications like Vogue, Town & Country, Complex, Vanity Fair, Eater, Four-Pins, InStyle, GQ, and Food & Wine.

After spending ten years in Atlanta, I relocated to the Gramercy Park area of New York City, where I live today with my partner and two dogs.

Follow Jess on Instagram


Jess Graves, heyjg@jessgraves.com

Partnerships/Management: Sophie Krakoff, sophie@friendsofthehousegroup.com

Media mentions:

Business of Fashion, May 2024: The Fight for Influencer Marketing Dollars Heats Up
Marie Claire, May 2024: Gigi Burris Will Make You a Hat Person
Wall Street Journal, April 2024: Executive Women Are Wearing Sequins to Work
Marie Claire, Apr 2024: The Best Spring Shoes, According to the Fashion Crowd
New York Times, March 2024: Are You Buying What Kylie Jenner is Selling?
Business of Fashion, Feb 2024: The Row’s Margaux is A Birkin in the Making
Fohr, Feb 2024: Desperately Seeking Substack
The Cut, Feb 2024: Would You Pay $900 For These Pants?
Elle, Jan 2024: The Rise of the Mended Haul
The Guardian, Jan 2024: Why Shopping Influencers are Flocking to Substack
Marie Claire’s Self-Checkout, Jan 2024: My Favorite Fashion Newsletters
Unpolished, Jan 2024: The Muse Directory, Vol 1.
Consider Yourself Cultured, Jan 2024: Cultural Icons Recommend Coffee Table Books
Long Live, Jan 2024: On Jess Graves’ Iconic City-Approved Handbag
Elle, Jan 2024: The Gleeful Return of the Sample Sale
Glamour, Dec 2023: The Year of the Attainable It Bag
Double-Take, Dec 2023: How to Get Dressed for a Date
No One Asked But, Dec 2023: Are Substack Subscriber Chats the Best Place on the Internet?
New York Magazine (The Strategist), Nov 2023: What Are the Best Jean Jackets for Women?
Magasin, Nov 2023: Newsletter Pants
Wall Street Journal, Oct 2023: You Probably Already Own Fall’s Most Stylish Accessory
Substack Reads, Oct 2023: The Most Exciting Names in Fashion Are on Substack
Gatekeeping, Oct 2023: Jess Graves on Dinner Popcorn and Prada Flats
New York Magazine (The Strategist), Oct 2023: What Are the Best Cowboy Boots for Women?
Vogue, Sept 2023: Sophia Richie Personally Convinced Me to Get An Oura Ring
InStyle, Sept 2023: What is the Next Big ‘Ugly’ Shoe?
New York Magazine (The Strategist), Aug 2023: What Are the Best Ballet Flats?
PressHook, May 2023: The Best Substacks Written By Lifestyle Journalists
Things I Buy As a Civilian, Apr 2023: What Jess Graves Buys With Her American Dollars
Back Row, Apr 2023: Influencers Talk Honestly About How They Make Money
Elle, Mar 2023: Inside the Stealth Brands of Minimal Dressing
Elle, Dec 2022: The Personal Stylist in Your Inbox
Substack, Nov 2022: Platform Best-Seller
Substack, Oct 2022: Featured Publication
Yolo Journal, Aug 2022: Postcard from Carmel, California
The Stripe, Jan 2022: My Favorite Email Newsletters
Atoosa Unedited, Sept 2021: How Being Single Saved Me

Subscribe to THE LOVE LIST

A style newsletter about the culture of shopping.


I'm a writer and consultant. My work has appeared in Vogue, Town & Country, Complex, Vanity Fair, and Southern Living, which named me one of the “75 Most Stylish Southerners”. I recently relocated to New York City from Atlanta.