The Love List is a style newsletter about the culture of shopping. Our community thrives on pleasure, indulgence, and the thrill of discovery.

Who is Jess Graves?

I founded The Love List in 2007 as a lifestyle blog and later on, a style column in Atlanta magazine, where I was a contributing writer for eight years.

An early publisher in the space, Barney's New York called it “The Blog That Started it All.” It was also crowned one of Town & Country’s favorite websites, and Southern Living named me one of the “75 Most Stylish Southerners.” I shuttered it in 2018 to focus on my client-facing business.

In 2021, restless for a new creative outlet, I revived The Love List as a newsletter. It is now one of Substack’s top 20 fashion and beauty outlets.

After spending ten years in Atlanta, I relocated to the Gramercy Park area of New York City, where I live today with my partner and two dogs.

My writing has appeared in publications such as Vogue, Town & Country, Complex, Vanity Fair, Eater, Four-Pins, InStyle, GQ, and Food & Wine. I am currently working on my first book.

Follow Jess on Instagram

Contact:

PR, pitching, gifting, events, and general inquiries:

Rachel King, Assistant to Jess Graves: admin@jessgraves.com

Brand partnerships, sponsorships, appearances, hosting:

Management: Lauren Shonkoff, lauren@aire-ny.com

Media inquiries:

Public Relations: Gabrielle Katz, gk@accentprojects.co

Menswear content and pitches:

John Jannuzzi, Menswear Editor: john.jannuzzi@gmail.com

What Others Are Saying:

“Your fashionable friend.” - Vogue

“One of the platform’s most popular shopping gurus, Graves is the rare Substack-er that gets a front-row seat to the Khaite fashion show. Retail guru Mickey Drexler recently hired her to curate a room full of cool girls for his line Alex Mill.” - Faran Krentzil, Business of Fashion

“A new breed of fashion voices [is] hovering around (and occasionally puncturing) the inner circle of fashion: the Substack writer ...[like] Jess Graves of The Love List. So what are they? Influencers? Critics? A new breed of retailers? The next generation of magazines?” - Rachel Tashijan, The Washington Post

“A fashion standard-bearer [and] certified cool girl.” - Substack

“The truth is, nobody does luxury quite like Jess Graves.” - Sarah Shapiro, Puck

“A capital ‘F’ Fashion Influencer.” - Diana Pearl, Business of Fashion

“Fashion newsletters exploded during the pandemic. But the latest iteration seems to be missives built around commerce, aiming to cull the black hole of Google results and Instagram ads out there into a curated list with an editorial point of view. A standout of the genre: Jess Graves’ The Love List." - Véronique Hyland, Elle

“A fashion authority.” - Emma Childs, Marie Claire

“I recently came across a box of matches that said, in capital letters on one side, ‘The Row & Khaite & Toteme.’ The matchboxes were made by Jess Graves, who writes The Love List, a popular shopping Substack, as a kind of inside joke for her fashionista readers.” - Jessica Testa, New York Times

Press:

2025

Vogue Business, April 2025: Has Fashion Substack Hit Its Saturation Point?

New York Magazine, Mar 2025: People With Taste on the Best Jeans They Own

Feed Me, Mar 2025: Guest Lecture

Marie Claire, Mar 2025: Behind The Veil - How I corrected My Facial Posture

Back Row, Jan 2025: How Good Are Amazon’s Luxury Dupes, Really?

2024

The Violet Files, Dec 2024: Shop the Bag of The Love List’s Jess Graves

Feed Me, Nov 2024: How to Make $100k in One Month on Substack

New York Magazine, Nov 2024: The Best Wine and Spirits Shops in New York

ShopMy, Oct 2024: Featured Creator

Maire Claire, Oct 2024: Where Did All the Size-Inclusive Fashion Go?

Business of Fashion, Oct 2024: Why Fashion is Maxing Out on Minimalism

Wall Street Journal, Oct 2024: Does a Status Bag Still Have Status in 2024?

ShopMy, Oct 2024: Behind the Scenes of ShopMy’s NYFW

Glossy, Oct 2024: Luxury Shoppers are Turning to Substack Before Adding to Cart

Substack Reads, Sept 2024: Fashion Month, Unstacked.

Marie Claire, Sept 2024: Fashion Authorities Analyze the Winter 2024 Trends

Marie Claire, Sept 2024: These Are The Fashion Girl-Approved Totes You Need

The Washington Post, Sept 2024: Substack Steps into the Fashion Spotlight

Marie Claire, Sept 2024: Hot Girl Minimalism is Here to Stay

Business of Fashion, Sept 2024: The Row’s $1B Deal, Explained.

The New York Times, Sept 2024: Why Do Americans Want to Dress Like Swedes?

Browser History, Aug 2024: She’s Right and She Should Say It

Objects of Desire, Aug 2024: People I’ve Met on The Internet

Good Thinking, Aug 2024: Substack is the New Talent Pool

Substack Reads, Aug 2024: Jess Graves Selects Her Top Substack Reads

Substack, Aug 2024: Featured Publication, Best-Seller

Grace’s Substack, July 2024: 16 Substackers on The Best Read of The Summer

Elle, July 2024: The Hottest New Place to Shop Secondhand? Substack.

Downtime, June 2024: The Travel Issue

New York Times, June 2024: The Row Relaxes at the Beach

Feed Me, June 2024: How Do You Make Money on Substack?

Business of Beauty, June 2024: Substack Chat Is Becoming a Focus Group

New York Magazine, The Strategist, June 2024: Ask a Cool Person: What Are The Best Sandals for Women?

Business of Fashion, May 2024: The Fight for Influencer Marketing Dollars Heats Up

Marie Claire, May 2024: Gigi Burris Will Make You a Hat Person

Wall Street Journal, April 2024: Executive Women Are Wearing Sequins to Work

Marie Claire, Apr 2024: The Best Spring Shoes, According to the Fashion Crowd

New York Times, March 2024: Are You Buying What Kylie Jenner is Selling?

Business of Fashion, Feb 2024: The Row’s Margaux is A Birkin in the Making

Fohr, Feb 2024: Desperately Seeking Substack

The Cut, Feb 2024: Would You Pay $900 For These Pants?

Elle, Jan 2024: The Rise of the Mended Haul

The Guardian, Jan 2024: Why Shopping Influencers are Flocking to Substack

Marie Claire’s Self-Checkout, Jan 2024: My Favorite Fashion Newsletters

Unpolished, Jan 2024: The Muse Directory, Vol 1.

Consider Yourself Cultured, Jan 2024: Cultural Icons Recommend Coffee Table Books

Long Live, Jan 2024: On Jess Graves’ Iconic City-Approved Handbag

Elle, Jan 2024: The Gleeful Return of the Sample Sale

2023

Glamour, Dec 2023: The Year of the Attainable It Bag

Double-Take, Dec 2023: How to Get Dressed for a Date

No One Asked But, Dec 2023: Are Substack Subscriber Chats the Best Place on the Internet?

New York Magazine (The Strategist), Nov 2023: What Are the Best Jean Jackets for Women?

Magasin, Nov 2023: Newsletter Pants

Wall Street Journal, Oct 2023: You Probably Already Own Fall’s Most Stylish Accessory

Substack Reads, Oct 2023: The Most Exciting Names in Fashion Are on Substack

Gatekeeping, Oct 2023: Jess Graves on Dinner Popcorn and Prada Flats

New York Magazine (The Strategist), Oct 2023: What Are the Best Cowboy Boots for Women?

Vogue, Sept 2023: Sophia Richie Personally Convinced Me to Get An Oura Ring

InStyle, Sept 2023: What is the Next Big ‘Ugly’ Shoe?

New York Magazine (The Strategist), Aug 2023: What Are the Best Ballet Flats?

PressHook, May 2023: The Best Substacks Written By Lifestyle Journalists

Things I Buy As a Civilian, Apr 2023: What Jess Graves Buys With Her American Dollars

Back Row, Apr 2023: Influencers Talk Honestly About How They Make Money

Elle, Mar 2023: Inside the Stealth Brands of Minimal Dressing

2022/21

Elle, Dec 2022: The Personal Stylist in Your Inbox

Substack, Nov 2022: Platform Best-Seller

Substack, Oct 2022: Featured Publication

Yolo Journal, Aug 2022: Postcard from Carmel, California

The Stripe, Jan 2022: My Favorite Email Newsletters

Atoosa Unedited, Sept 2021: How Being Single Saved Me