What is The Love List?

The Love List is a women’s interest newsletter about the culture of shopping. If you’d like it delivered to your inbox, you can subscribe here:

Wait, how’d I get here?

You might have spied us in Elle, YOLO Journal, Gloria, The Nat Note, or The Stripe. We’re a proud Substack Best-Seller, so maybe you found us via our own platform! Or, maybe a kind friend sent you our way. No matter how we’re glad you’re here.

P.S. Sharing helps us grow and keeps us going!


Who is Jess Graves?

I am an Atlanta-based journalist and essayist with a publishing background in lifestyle writing. My work has appeared in Vogue, Town & Country, Eater, Complex, AFAR, Domino, Food & Wine, Vanity Fair, Atlanta Magazine, and Southern Living, which named me one of the “75 Most Stylish Southerners”.

In addition to my work as a writer, I run a creative agency, Graves Creative, where we offer brand consulting and identity work, social media and advertising production, website design and development, and overall creative direction/marketing management.

Our clients are visionaries who focus on best-in-class brands and placemaking. Our portfolio of projects encompasses many of the United States’ most significant luxury development, retail, and hospitality projects.

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Wait, wasn’t The Love List a thing before now?

I founded the original Love List in 2007 as a simple blog about the things I love, which eventually expanded into a celebrated and long-running lifestyle website of the same name. It was written about in Vogue, Town & Country, and Food and Wine, and even featured in its own window display at Barneys (RIP). It spun off into a subsequent column in Atlanta Magazine before I shuttered it in 2017.

This newsletter is both a nod to and continuation of the original Love List — pared back to the format it began in 15 years ago. Not picking up where I left off, but starting anew.

So… what’s different?

This is a different kind of “Love” — like its author, it’s settled in, older, gentler, and has less to prove.

And what’s the same?

For free subscribers: trend reporting, style coverage, shopping picks, gift guides, playlists, and loads of nostalgia.

For paid subscribers: all of the above, plus access to our Little Black Book, a secret sub-newsletter with all the most intimate recommendations. Think: that facialist nobody can get in with, the best table in the house.

If you want to get in touch:

I welcome your ideas if there is something you would like to see included on The Love List. I also love reader emails if you’d just like to say hello! heyjg@jessgraves.com.

Subscribe to THE LOVE LIST

A newsletter about the culture of shopping.


Jess Graves 

I am a writer and creative agency owner. My work has appeared in Vogue, Town & Country, Vanity Fair, Eater, Complex, AFAR, Atlanta Magazine, and in Southern Living, which named me one of the “75 Most Stylish Southerners”.