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So, What's the Deal with Róhe?
The ubiquitous brand suddenly has Fashion Substack in a chokehold. Who are they?
May 7
•
Jess Graves
117
16
5
Call Your Mom: A Mini Gift Guide
...or treat yourself to a little something.
May 5
•
Jess Graves
60
4
5
THE LIST: Le Smoking
Let's go shopping, have a two-glass lunch, and finish with a cheeky cig.
May 4
•
Jess Graves
105
15
6
April 2026
Be There From The Beginning
Substack Starter Pack Giveaway: SLB Edition
Apr 29
•
Jess Graves
67
6
2
So You Want to Start a Shopping Newsletter
8 Rules from a ShopMy Millionaire and Substack Bestseller
Apr 24
•
Jess Graves
163
40
12
Gifts for Women, By Women, For the Woman Who Raised You
11 women-led brands I would gift to my own mother.
Apr 21
•
Jess Graves
105
8
2
10 Ways to Style Spring's Strongest Staples
Plus: new in beauty, the next "it" book, summer whites, and the market's best dresses
Apr 16
•
Jess Graves
122
10
4
Melanie Masarin Ironed Her Neighbors' Clothes at 14 to Afford Marc Jacobs
The Founder + CEO of Ghia tackles our Boxcutter Shopping Questionnaire.
Apr 14
•
Jess Graves
100
8
4
Think Like a Collector, Buy Like a Bitch
The only jewelry guide you'll ever need: how to train your eye, mix centuries with ease, and build a collection worth insuring.
Apr 8
•
Jess Graves
232
27
15
March 2026
Any City, Any Sephora, Same Routine.
Not what's trending, not a gifted alternative, just what works.
Mar 30
•
Jess Graves
117
18
3
THE LIST: Permission to Wear White Again?
Trenches! Windbreakers! Pink! Polos! Pink polos! A Spring trend report.
Mar 25
•
Jess Graves
125
18
3
Cashmere, Flasks, and Second Acts
Designer Trish Wescoat Pound is building a universe — and TWP is the dress code.
Mar 23
•
Jess Graves
101
16
3
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