Harnessing the Ultimate Fall "It" Look.

It's been here all along. You just didn't know where to find it.

Sep 26, 2024

Today’s letter is in partnership with one of my all-time favorite brands, one I own and wear often (and have bought with my own money many times over the years): G. Label by goop. They always deliver a tight edit of high-quality investment pieces, priced significantly lower than others in their ecosystem.

I am obsessed with their sweaters. Read on. You’ll see.

I have to begin by telling you the truth: I own a lot of sweaters. Big, small, short, tall, blue and green, for trousers or jeans… I’m starting to sound like Dr. Seuss. I consider myself a knits connoisseur. If you are, too, you know that a nice sweater made from high-quality fiber doesn’t come cheap. The Row’s famous Ophelia sweater? $1550. Khaite’s viral Scarlett cardigan? $1980.

But I have a secret sweater source. Spoiler alert: my source is G. Label by goop. The in-house brand is an unsung hero, in my opinion. (Or maybe it’s just IYKYK.)

Made in Italy, knitted from the same quality fibers as the above brands, and half or a third of the price — usually around $600. Still not cheap, but a hell of a lot less expensive. And knock another bit off because LOVELIST15 will get you 15% off G. Label on goop.com.

Either way, the quality-to-price ratio is competitive. I don’t understand why anyone who loves a brand like The Row or Toteme wouldn’t also be shopping G. Label just as often. I do.

I’ve been collecting their knits for years. They’re always the exact chunky heft I’m looking for, with great details like long, 90’s-esque sleeves and clever side slits so they swish around your torso just right—some I’ve had since 2018 (!) and are still holding up great.

*Me in my G. Label sweaters over the years. Clearly, they make me feel cute.*

My guy and I needed a break from the city, so last weekend, we trekked up to New England (Litchfield, CT) to enjoy the Disney Fall. I don’t mind packing but hate unpacking, so I always try to travel light and tight to spare myself the chore when I return home.

For this trip, G. Label carried me. I brought a sweater and its companion skirt, a pair of riding boots, black leggings—one with stirrups, one without—an easy black trouser, a pair of clogs, socks, a tank, a white T-shirt, a sweatshirt, sneakers for hiking, and a classic navy pea coat.

I went very minimal on skincare (just tinted sunscreen, moisturizer, and a treatment wipe), jewelry, and makeup (just a color balm). Oh, and I brought myself bath salts. Because hotel tubs are the best tubs.

With that, I could make many outfits for everything we did from Friday to Sunday, from hiking to the spa to meals out.

Checking into the Mayflower Inn: G. Label Long-Cuff crew sweater and skirt (the duo also comes in a killer shade of chartreuse), Prozena Schouler boots, Hunting Season duffle bag, Caddis glasses, goop beauty Colorblur Glow balm, and EREDE Delta signet ring.

A daytime hike in Steep Rock Nature Preserve: G. Label Campus sweatshirt, Linda Farrow sunglasses, New Balance sneakers, Iris & Romeo tinted sunscreen, goop “The Martini” bath soak (for after).

An afternoon at THE WELL Spa: G. Label Campus sweatshirt, The Row Gala pants, Caddis glasses, G. Label Luxe tee, The Row clogs, goop Beauty Overnight Glow Peel.

Brunch at The Garden Room: Le Set stirrup leggings, Sherman Field earrings and necklace, G. Label Long-Cuff crew sweater, Proenza Schouler boots, Toteme bag, G. Label The Rib tank.

Shopping in New Preston: G. Label Modern Pea coat, Le Set stirrup leggings, Proenza Schouler boots, Toteme bag, G. Label The Luxe tee, goop beauty Colorblur Glow balm, Linda Farrow sunglasses.