If You're in the Market for Some Makeup...
I have a suggestion.
The Sephora sale starts Friday, 4/14 for Rouge members at 20% off with promo code SAVENOW, which is great if you’re in the market for some makeup. If you don’t know the drill, the sale runs in tiers. Rouge members are the only ones who can shop with a discount until 4/18, when a 15% discount kicks in for VIB members and 10% off for Beauty Insiders. The sale ends 4/24.
Of course, if you’ve been wanting to try a fancy candle or get an Airwrap, this is a great time to do so. My suggestions? We have a master guide on navigating this sale here, and during the last sale, I rounded up some additional, no-fail classics. And then there’s this handy, exhaustive guide to skincare lessons learned, which has lots of suggestions if you’re running low on sunscreen or toner.
But today, I thought it better to take a more myopic approach to the eternal bounty of Sephoraland and only talk about one brand.
Influencer-founded Refy Beauty piqued my curiosity on TikTok, touting a viral brow pomade with a spiky round brush. (Really interesting case study here, if you’re a marketer like me.)
I talked about it in a guest post for the beauty newsletter
this week: “[This] is the brow product I've been searching for forever. The application simplicity of Boy Brow, the pigment of Milk's brow Kush, the hold of Anastasia's Brow Freeze, all packed into one little tube. The imaginative wand lets you get every single little brow hair. Love.”
But what of their other products? My overall favorite was the Cream Blush, a hyper-pigmented shade of punchy flush that applies great with just your fingertips — and can double-duty on your lips, too.
I was also impressed with the Gloss Highlighter. Highlighters are often too pearlescent for me and, erm, highlight the texture of my skin in a way I don’t personally find flattering. But this is just a subtle kiss of dew.
The most innovative product is Refy’s lip liner/setter duo, which if you’re a liner girlie might be worth your buck. It blends out nicely but wears for quite some time, even topped with gloss. The setter has a pillowy texture with a matte finish that takes a little getting used to. This is totally something I’d throw in my bag for a night out.
On the brand side, it’s giving #GRWM, Skims-y TikToxic. But if you’re a five-minute-face girl like me, this is indisputably good makeup, and I’ll leave it there.
More to Love…