The Love List Ten
The most-clicked, purchased and talked-about items of 2025 (so far).
2025 is half over, and it’s time for a midyear review. Here’s the standout stuff readers of The Love List bought, clicked, and talked about the most so far, from January to July. No breathless “must-haves”, no influencer fluff. Just receipts. These are the brands and products you care about the most right now.
Most Purchased Overall:
The Dorsey Paracord Collection: lots of online chatter + a strategic drop schedule landed this playful collection in our top spot.
Tory Burch Ribbed Tank with Flower Brooch: I told you the flower brooch was trending up, and y’all ran with it.
EBY Black Mesh Bralette: A great example of paid partnership done right, when the right product finds the right audience and sticks the landing.
Crown Affair Hair Towel: A product I consistently organically endorse returned lots of positive reader feedback.
Frame The Pencil Jean in Femma: My favorite and most-worn jeans, turned yours.
Good Weather Skin The One Daily Sun Cream: The new cool girl sunscreen jumped right to the top of our data stack with only one mention! Other popular sunscreens included Shisedo and Supergoop.
Rohe Reinvented Leather Jacket in Chalk: A Substack-viral piece wholly embraced by the fashion set for its excellent fit and earthbound price point.
Lizzie Fortunato Gala Pouch: Lauren Santo-Domingo declared the “silly little bag” a thing on The Love List, we shortened it to SLB, in honor of LSD (you can have that one, Lauren!). This one’s her favorite.
Carven Jeanne Satin Bag in Ruby: A newcomer that popped quickly.
Westman Atelier Lip Suede in Je Reve: The lipstick I won’t shut up about in the shade I never wipe off.
Worthy Mentions and Rising Trends:
Most Clicked Overall:
Most Popular Retailers:
Most-Clicked from Designer Dossier:
Wearing that EBY mesh situation right now and feeling FINE. Great list, friend. xx
Loved this!!!!